Toyota aiming big in India

Toyota aiming big in India

Japanese car maker, Toyota, made history in the US in a never-seen-before kind of recall that involved its best selling model, Camry. But, Toyota MD says that the recall of some of its cars has nothing to do with its business in India. He also said that the recent quality issues associated with the Toyota cars have just prompted them to revive the quality and do better. This move comes in the wake of its upcoming small car, Etios. This car is expected to catapult the sales in an upward direction. The safety of the car will be fool proof.

Toyota currently offers a number of cars, including Corolla, Camry, Innova, Fortuner, Landcruiser and Prius, in India. But Toyota, along with many others, is trying to gain a foothold on the rapidly growing small car segment in India. Toyota will be launching its small car Etios in India very soon.

Etios, supposedly, promises big on space and style and will try to capture the young Indian buyers. Toyota has further plans to pull more crowd through the small cars in the lines of Daihatsu. Though Etios will be exported to other markets, India will serve as the primary target.

Etios is likely to be pitched against Swift and Swift Dzire. The car's exact price will be announced only at the time of launch. Despite lot of features and high quality, Etios will have a localisation level of around 75 per cent initially and then will be increased to 100 per cent in the near future. The car features a new platform engine and is 10% more fuel efficient than its nearest competitor.

Toyota has been a prominent entity in the global automobile industry. Sometimes, because of its infamous recalls, but mostly because of the excellent car that it manufactures. Well, so far we have not come across any reports of quality issues in Toyota cars in the Indian market. And we hope that the launch Etios brings another best-seller from Toyota.